For us, the work begins with paying attention: understanding the idea, deciding what matters and giving it a clear visual form. Tools offer possibilities; judgement gives the work direction. We care about the choices that make a piece feel right, from its overall character to the smallest detail.
Behind Kodo is Alex Sofranac, a self-taught Art Director and Motion Designer whose practice has grown through curiosity, experimentation and long-standing collaborations with Swiss agencies. He develops concepts and visual direction, carrying them through design and animation.
What he enjoys most is the exchange between people: ideas taking shape, being challenged and becoming stronger through the work.
